Color Factory is an experiential art museum.

Color Factory At a Glance


Within each Color Factory location, visitors are invited to experience the joy of color through interactive installations, immersive rooms, and carefully curated moments. Color Factory collaborates with artists, art institutions, nonprofits, and brand partners to tell compelling stories that make life just a little more joyful.


Since the 2017 opening of its first pop-up in San Francisco, Color Factory has grown into a series of flagship locations in New York and Houston, with a new location in Chicago opening in Spring 2022. Each location is inspired by and gives back to the city it’s in, working with local communities to identify charitable partnerships and local businesses to support along the way.


Our Mission: Color Factory wants its visitors to experience artful wonder and to inspire them to bring that joy back into their everyday lives. 


From the lobby to the gift shop and each colorful moment in between, Color Factory invites every guest to expand their boundaries of perception, to embrace play and discovery, and to engage the senses in unexpected ways. Above all, Color Factory seeks to make art accessible for more people.


  • We believe that the joy of color is a  universal language and that color makes  (most) people happy.

Everyone could use more joy and beauty in their lives. Therefore, unique, artistic experiences should be accessible to all. Art that inspires joy is valuable and important and can be both beautiful and meaningful.


  • We deliberately grow in a way that gives back to each community we join.

We partner with renowned art institutions, local businesses, and non-profit organizations in each city we’re in. Our communities inspire everything we do, from the exhibits we create to the products in our gift shops.


  • We inspire real, unfiltered emotion and invite play.

We remind people what it means to slow down and be present in their joy. We invite our visitors to take the joy they feel at Color Factory back into their everyday lives.


  • We platform and collaborate with artists and creatives from all over the world to conceptualize beautiful and unique experiences.

We invite our creative contributors to evoke joy and delight through their own interpretations of color and place.


  • We design with thoughtful, intentional attention to the littlest details.

Our business is designed to scale without losing our soul in the process. We don’t believe in cutting corners.

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