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Experience the joy of color

Our colorful, interactive experiences will delight you.

Color Factory brings together artists and creatives to work in color and conceptualize the unexpected. By offering a highly sensory experience, we inspire real, unfiltered emotion and remind people what it means to slow down and be present.

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A colorful collection of curated items to brighten your day!

What are we doing about COVID-19?

Color Factory has always maintained a world-class facilities team and cleaning procedures across each of our locations. We’re leading our industry by implementing safety protocols to ensure each employee and guest is safe.

Black Things Puzzle

Are you up to the challenge?

Black + White Stripe Mask

Do your part and help flatten the curve!

So much fun! I didn’t expect to have such a good time, at first I was a little worried it wouldn’t be worth the money. I was way wrong! Each room had a little take away to go with the experience, super cute and not an additional add on. They had photo opportunities with great cameras, all photos were sent immediately to my email after the experience! 10/10 would recommend to anyone!

Kayla, Houston,

A very satisfying and memorable experience! Myriad of activities exploring depths and nuances of color. Most recommended to go with a group of good friends who operate on similar wave length and certainly take your own time to explore each well designed exhibits with happy mood. Many treats were given along the way. We still remember the great times vividly weeks later.

Lily, NYC,

The experience was great overall. Their team is very attentive to cleaning every surface as each group leaves each room. Very fun interactive and different things to experience in each room. Definitely would recommend the Color Factory for all ages.

Sherida, NYC,

@colorfactoryco

🎄Our new holiday sweatshirts have been flying o

Our CONFETTI room in Houston got a HUGE, festive m

It's beginning to look a lot like... gift-giving s

It's beginning to look a lot like... gift-giving season!✨🎁

Find something colorful for all the special people in your life. Our new holiday items are available through the link in our bio AND in both our NYC and Houston gift shops!

#colorfactory #colorfactoryco

HEY, BIG NEWS! WE’RE HIRING!! Looking for a fun,

HEY, BIG NEWS! WE’RE HIRING!! Looking for a fun, fast-paced environment with the coolest people? Come work with us!! We’re looking for some new faces to join the Color Factory team in both New York and Houston. Go to our stories for the link to apply!! ✨

#colorfactory #colorfactoryco

✨ The holidays have OFFICIALLY arrived in our Co

Just a friendly reminder: You are MAGIC. Tag a fri

Just a friendly reminder: You are MAGIC. Tag a friend in the comments who needs a little reminder that THEY are magic, too. 🤩😉

#colorfactory #colorfactoryco

Our mood after getting back into the week after a

Our mood after getting back into the week after a longggg weekend of LOTS of shopping and eating all the best food… 😉

What makes you excited for the week ahead? Let us know below! 👇

(Photo by @xuebru) #colorfactory #colorfactoryco

Don't forget. Today is your LAST CHANCE to get 30%

Which floor would you want to live on?! We call ye

Which floor would you want to live on?! We call yellow! ☺️

(Photo by @veeceecheng) #colorfactoryco

We loveeee a long weekend, don't you? if you're lo

🚨 BIG NEWS! Today-Monday, save 30% on all onlin

THANKFUL. More than anything this year, we're than

THANKFUL. More than anything this year, we're thankful for YOU! Our fans and followers are the main reason we love making beautiful, colorful experiences. 🌈

PS - Don't forget! Our Black Friday sale starts TOMORROW. Get 30% off all online purchases by using code THANKFUL2021. 🎊

#colorfactory #colorfactoryco

What's the most COLORFUL thing you've seen this we

What's the most COLORFUL thing you've seen this week? Was it a fun mural on the wall in your city? A pretty salad or fun meal? A beautiful sunset? Tell us below!

(Photo by @anniset) #colorfactory #colorfactoryco

We're making a BIG announcement via email tomorrow

We're making a BIG announcement via email tomorrow... Are you on our list? You don't want to miss out on this! Go sign up on our website NOW! 😉 www.colorfactory.co

(photo by @kaitlyngandy) #colorfactory #colorfactoryco

What's better than a giant room full of confetti?

What's better than a giant room full of confetti? A giant room full of confetti with your BEST FRIEND. Grab your bestieeee and come have a little party with us. 👯👯👯

(Photo by @lau.sophia)

Whether it's the middle of a sunny day or a chilly

Whether it's the middle of a sunny day or a chilly night, this room is FULL of reflective colors, creating beautiful shadows throughout the hall. Stop by soon to see the newest Houston installation in person and experience light and color working together to create something BEAUTIFUL.

(Photo by @sarahfullofgrace, installation by @rachelbhayes) #colorfactoryco

Sprinkling confetti everywhere we go… 🎉 Our

Sprinkling confetti everywhere we go… 🎉

Our confetti rooms are about to get a quick makeover for the holidays, so stop by while you can! We change these magical rooms depending on the season…What color do you want to see next?

(Photo by @alishylishy) #colorfactory #colorfactoryco

✨ It's a COLORFUL life! ✨ Celebrate the hue-li

IT'S RAINING... confetti!! Our NYC location is pre

IT'S RAINING... confetti!! Our NYC location is prepped and ready for a fall-filled confetti experience. 🎉🎉🎉

Bonus fact: Did you know we change the color of the walls and confetti depending on the season? This special room is currently a VIBRANT orange with confetti pieces to match the colors of autumn. Come see it before we transition over to winter!

(Photo by @xian.naix) #colorfactory #colorfactoryco

Shooting our newly designed dance room: SILENCE IS

YES, Color Factory may be the perfect colorful bac

YES, Color Factory may be the perfect colorful backdrop for allll your photo needs, but that's definitely NOT all...

During your experience, you'll be able to learn about color, human connection, various artists and their talents, and make memories with those you love MOST!! ✨

(Photo by @itslizaconzeta) #colorfactory #colorfactoryco

How we're about to look walking through a REFRESHE

How we're about to look walking through a REFRESHED Color Factory! We made some quick changes last month, so come stop by and say hi 👋

(Photo by @gracenavarro) #colorfactory #colorfactoryco

Who knows how many balls are in the ball pit?? Tak

Who knows how many balls are in the ball pit?? Take a guess!! We’ll pin the right answer below... 😉

(Photo by @lokoskales) #colorfactory #colorfactoryco

Feeling the winter blues coming on as the weather

Feeling the winter blues coming on as the weather cools down? Us too, but don't stress. Color Factory tickets are now available through the holidays and into those chilly months! Grab a friend, book a ticket, and add something colorful to the gloomy weather. We PROMISE you'll leave feeling like it's almost summer again. 😉

(Photo by @francesstorress) #colorfactory #colorfactoryco

What are your holiday plans? If you're planning on

What are your holiday plans? If you're planning on stopping by New York or Houston, or just looking for something fun to do with family in your hometown, book your tickets for Color Factory TODAY. ✨

(Photo by @_hellypatel_) #colorfactory #colorfactoryco

What's better than ONE Color Factory bucket hat??

What's better than ONE Color Factory bucket hat?? MATCHING Color Factory bucket hats!! One of our best-sellers, this hat is the perfect smiling addition to prettyyyy much any outfit. Grab one for you and your bestie now through the link in our bio. 🧢

(Photo by drenvs) #colorfactory #colorfactoryco

We're in a "New York State of Mind" in this room.

We're in a "New York State of Mind" in this room. This space is filled with colorful wheels to give you a little taste of the colors seen around New York City! 🌆Bonus fact: we even have cameras in the CEILING so you're able to capture your color experience from allllllll the angles.

(photo by @laurendeking) #colorfactory #colorfactoryco

Getting an allllll new perspective. ✨ (Photo by

Getting an allllll new perspective. ✨

(Photo by @vyfkingha) #colorfactory #colorfactoryco

Heyyy Houston! We recently said hello to a new exh

Heyyy Houston! We recently said hello to a new exhibit titled, “All That Shimmers”, by Oklahoma-based artist @rachelbhayes.

This immersive art piece features a palette of jewel tones that sparkle in the sunlight, mimicking the brilliance of real gemstones. The light shifts subtly around the room, much like the sun moves throughout the day. As light shines through the translucent panels, colorful beams bathe the space in precious hues. These hues create rainbow shadows and playful mixes of color, appealing to the eye, whether you’re an art expert or not. Come see it for yourself ASAP- it won't be here forever!

#colorfactory #colorfactoryco

Playing it cool 😎 in a ball pit filled with 500

Playing it cool 😎 in a ball pit filled with 500,000 balls. Can you name a better way to spend an afternoon? Because we can't.

(Photo by @camrynpack) #colorfactory #colorfactoryco

How many COLORS do you see here? Give us your best

How many COLORS do you see here? Give us your best guess, then check our stories tomorrow for the ANSWER! 🌈✨

(Photo by @byviridiana) #colorfactory #colorfactoryco

🍬 IT'S NATIONAL CANDY DAY!! 🍭 Please tell us

🍬 IT'S NATIONAL CANDY DAY!! 🍭 Please tell us you're celebrating. 🙃

To be honest, EVERY DAY is CANDY DAY at Color Factory... because every visit includes complimentary candy treats! Which candy is YOUR favorite??? (We're partial to gummies.)

(photos by @ohhappyday, @sockerbitnyc, @wrightkitchen, and @dylanscandybar)

THIS rainbow staircase is fulfilling alllll of our

THIS rainbow staircase is fulfilling alllll of our interior design dreams 😉 Would you want this staircase in your house?? Let us know below!!

(Photo by @thmsbille) #colorfactory #colorfactoryco

👀 Working on something FUN! Coming SOON to a Co

👀 Working on something FUN! Coming SOON to a Color Factory near you...

#colorfactory #colorfactoryco

HAPPY HAPPY HALLOWEEN 👻 🎃 from our team to y

HAPPY HAPPY HALLOWEEN 👻 🎃 from our team to you! We’re open all day and ready to great you in costume. Come trick or treat with us!

#colorfactory #colorfactoryco

🍭 It is officially Halloweeeeeen here at Color

🍭 It is officially Halloweeeeeen here at Color Factory... so we wanted to showcase some of the special, holiday treats available THIS WEEKEND ONLY at our NYC and Houston locations.

In HTX, we have: pumpkin macarons, black ice cream with sprinkles, and pumpkin spice popcorn. In NYC, we have black pumpkin spice macarons and pumpkin-flavored ice cream!

Because what's Halloween without a sugar overload, right? 😉 🍬

#colorfactory #colorfactoryco

🎃 HALLOWEEKEND is in FULL SWING here at Color F

🎃 HALLOWEEKEND is in FULL SWING here at Color Factory! 👻

Still not sure what to do tomorrow? Well, good news! We have a FEW tickets left for our Halloween experience... but hurry! Tickets will be gone before you know it! Grab a friend (and your most colorful costume) and visit us for festive treats, surprises... and of course, LOTS of color!

#colorfactory #colorfactoryco

👻 BOOO!!! Halloween weekend at Color Factory is

👻 BOOO!!! Halloween weekend at Color Factory is alllllmost here. (The festivities start TOMORROW!) We still have a FEW tickets available, but fly on over to our link in bio to reserve your spot to party with us.

Costumes encouraged! See you sOoOoOoN!

#colorfactory

Every visit to Color Factory includes not just one

Every visit to Color Factory includes not just one, but a FEW different treats throughout your experience!! Including this yummy black ice cream in Houston 😉 Want to know what other treats you’ll get to enjoy during your visit? Stop by and find out!

(Photo by @kaseyfanucchi) #colorfactory #colorfactoryco

Just adding some SUNSHINE to your Tuesday. 😎 (

Just adding some SUNSHINE to your Tuesday. 😎

(Photo at Color Factory Houston by @thedaviswashingtons) #colorfactory #colorfactoryco