Home - Color Factory

Experience the joy of color

Our colorful, interactive experiences will delight you.

Color Factory brings together artists and creatives to work in color and conceptualize the unexpected. By offering a highly sensory experience, we inspire real, unfiltered emotion and remind people what it means to slow down and be present.

Shop Online

A colorful collection of curated items to brighten your day!

What are we doing about COVID-19?

Color Factory has always maintained a world-class facilities team and cleaning procedures across each of our locations. Moving forward, we’re leading our industry by implementing additional safety protocols to ensure each employee and guest is safe.

Black Things Puzzle

Are you up to the challenge?

Black + White Stripe Mask

Do your part and help flatten the curve!

So much fun! I didn’t expect to have such a good time, at first I was a little worried it wouldn’t be worth the money. I was way wrong! Each room had a little take away to go with the experience, super cute and not an additional add on. They had photo opportunities with great cameras, all photos were sent immediately to my email after the experience! 10/10 would recommend to anyone!

Kayla, Houston,

A very satisfying and memorable experience! Myriad of activities exploring depths and nuances of color. Most recommended to go with a group of good friends who operate on similar wave length and certainly take your own time to explore each well designed exhibits with happy mood. Many treats were given along the way. We still remember the great times vividly weeks later.

Lily, NYC,

The experience was great overall. Their team is very attentive to cleaning every surface as each group leaves each room. Very fun interactive and different things to experience in each room. Definitely would recommend the Color Factory for all ages.

Sherida, NYC,

@colorfactoryco

Our installation at @eatalydowntown is still on vi

Our installation at @eatalydowntown is still on view! Have you seen it yet??? 🌈✨

This exhibit, in collaboration with artist @hotxtea, captures the colors of the sunrise in two cities close to our hearts: NYC, the place we call home, and Torino, the birthplace of Eataly. The beauty of the colors above mixed with a color-filled menu is sure to give you the perfect night (or day!) out. See you there soon! 😉

(Photos and video from @eatalydowntown, @topflightfamily, and @brightbazaar) #colorfactory #colorfactoryco

DID YOU KNOW: that our confetti room in NYC CHANGE

🎃 Let's give ‘em PUMPKIN to talk about! 🎃

Fall is probably our favorite season. JUST L👀K

Fall is probably our favorite season. JUST L👀K AT THESE COLORS! 🍁🍂 Which time of year inspires you the most???

(photo by @brianjohnsadventure ) #cfinspiration #colorfactory

This is the LAST WEEKEND to see our original NYC r

This is the LAST WEEKEND to see our original NYC registration room! 😭 Starting October 23, it will have a WHOLE NEW DESIGN!

The flower-filled room design was designed by James Rosa and @landgallery, a non-profit day habilitation center for artists with developmental disabilities. “Flower People” is the perfect first photo opportunity for your visit, plus a great reminder that, like flowers, all people are created diversely, equally, and beautifully! We've loved partnering with James and Land Gallery over the past few years and are so excited to see what this space becomes!

#colorfactory #colorfactoryco

IT'S NATIONAL DESSERT DAY! Are you celebrating?? 🍦🍩🍪🍰🧁🍭🍬

Swipe to see some of our FAVORITE snacks in both Houston AND NYC. (These are included in the price of your ticket!) Have you tried them all? Which was your favorite? Tell us below...

(Treats from @icecreamlab, @aquas_us, @makeyourlifesweeter, and @millefeuillenyc)

#colorfactory #colorfactoryco

💫 BIG NEWS: It's the LAST WEEKEND to see this v

💫 BIG NEWS: It's the LAST WEEKEND to see this version of our NYC-inspired DANCE room! Big BIG changes are coming next week.

When we started brainstorming for Color Factory NYC, we knew we wanted a giant lit dance floor that interacted with music. It was so fun to see our dream turn into reality!

Stay tuned for the NEXT iteration... coming SOON! 💃🕺

Sometimes social media is the BEST, sometimes it c

Sometimes social media is the BEST, sometimes it can feel a little repetitive… 🥱🥱🥱 We want to hear how YOU’RE feeling about social media right now. Love it? Hate it? Can’t live without it? Tell us below…

#colorfactory #colorfactoryco

Happy Indigenous Peoples' Day! Today we're celeb

Happy Indigenous Peoples' Day!

Today we're celebrating a few of our favorite Native American artists. 🎨 Swipe through to see more and make sure to follow each one on Instagram! ➡

Info below is from each artist's website:

@cararomerophotography - Cara Romero is a contemporary fine art photographer. An enrolled citizen of the Chemehuevi Indian Tribe, Romero’s identity informs her photography, a blend of fine art and editorial photography, shaped by years of study and a visceral approach to representing Indigenous and non-Indigenous cultural memory, collective history, and lived experiences from a Native American female perspective.

@christi_belcourt - Christi Belcourt is a Michif (Métis) visual artist with a deep respect for Mother Earth, the traditions and the knowledge of her people. In addition to her paintings she is also known as a community based artist, environmentalist and advocate for the lands, waters and Indigenous peoples.

@wendyredstar - Raised on the Apsáalooke (Crow) reservation in Montana, Wendy Red Star’s work is informed both by her cultural heritage and her engagement with many forms of creative expression, including photography, sculpture, video, fiber arts, and performance. An avid researcher of archives and historical narratives, Red Star seeks to incorporate and recast her research, offering new and unexpected perspectives in work that is at once inquisitive, witty and unsettling.

Teri Greeves (photo by @brooklynmuseum) - Teri Greeves is a beadwork artist who lives in Santa Fe, NM. She is enrolled in the Kiowa Indian Tribe of Oklahoma. Teri follows and updates the Kiowa tradition of beadwork, to tell the story of the American Indian, both contemporary and historical. Her works include beaded books, jewelry, and even high top sneakers.

@jeffrune - Jeffrey Gibson’s multimedia practice synthesizes the cultural and artistic traditions of his Cherokee and Choctaw heritage with the visual languages of Modernism and themes from contemporary popular and queer culture. His work is a vibrant call for queer and Indigenous empowerment, envisioning a celebration of strength and joy within these communities.

😸 Our bestie @oran.g.thecat posing with a HOLO

🍁 Check out these unbeLEAFable fall colors. (So

🍁 Check out these unbeLEAFable fall colors. (Sorry, sorry. We'll show ourselves out. 😬 ) Who knew autumn leaves came in so many different hues?? Which one is your fave? 🍂🍃

(photo by @longlivesimple) #colorfactory #colorfactoryco

✨YOU ARE MAGIC. ✨ Tag a friend who needs to h

✨YOU ARE MAGIC. ✨

Tag a friend who needs to hear this today. 👇

(photo by @sincerely.sam.w, installation by @jamesakers2 and @aplaceintheuniverse) #colorfactory #colorfactoryco

Color coordination. 😉 We love seeing Color Fact

Color coordination. 😉 We love seeing Color Factory NYC through @saracovey's eyes! 👀

#colorfactory #colorfactoryco

Putting this Japanese flower field to the TOP of o

Putting this Japanese flower field to the TOP of our bucket list… 🌸🌻🌷It’s fulfilling allllllll of our color-filled dreams.

(Photo by @courtneyscheff) #colorfactory #colorfactoryco

In our BUTTON HALLWAY, you get to pick a button in

In our BUTTON HALLWAY, you get to pick a button in your favorite color to take home with you! Whether it’s pink, yellow, orange, blue, or any other shade, you’ll be sure to find your perfect hue 😉✨

(Photo by @mandy) #colorfactory #colorfactoryco

COLORS OF THE CITY ✨🌈 Every Color Factory loc

COLORS OF THE CITY ✨🌈 Every Color Factory location is filled with a special color palette taken from items specific to the city! Here are a few of our NYC color palette origins… what colors do you want to see in Chicago?

#colorfactory #colorfactoryco

Social media have you feeling down this Monday? 😉 Us too, but don’t worry… we’re back and ready to STEP into a great week!

#colorfactory #colorfactoryco

If you’re visiting New York for the first time,

If you’re visiting New York for the first time, put us on your to-do list because this room, “RGBNYC”, is the PERFECT welcome to the city. Artist @_carnovsky_ created this amazing hallway that changes colors to show you different perspectives of New York. See you SOON! 👋

#colorfactory #colorfactoryco

Colors and shapes are all around us, even if we do

Colors and shapes are all around us, even if we don’t always see them. 😉 Can you think of a place where there's more than meets the eye? What ordinary spaces inspire you? Tell us below in the comments!

(Photo by @mmmiaoooo) #colorfactory #colorfactoryco

We want to get to know you all a little better! So

We want to get to know you all a little better! So, let's play a little game... How would you describe yourself using only FIVE emojis? We'll go first: 🎨🌈😎🍭⚡

Drop your 5 emojis in the comments, and we'll try to guess what they mean! 🤔

(photo by @daliagurrola) #colorfactory #colorfactoryco

Errr... excuse us, how is it OCTOBER already??? Th

Errr... excuse us, how is it OCTOBER already??? The good thing is: there's still plenty of NEW stuff to look forward to in this month and beyond. STAY TUNED FOR MORE EXCITING NEWS SOON! 😃

(@j_buffy25) #colorfactoryco #colorfactory

We NEVER get sick of seeing these CF bucket hats i

We NEVER get sick of seeing these CF bucket hats in the wild! 👀 They come in FIVE colors - so they'll match with any outfit!

Make sure you tag us in your photos and videos... we LOVE to share them!

(photos by @steviesown) #colorfactory

GUESS WHAT! Tomorrow is the LAST DAY to access our

GUESS WHAT! Tomorrow is the LAST DAY to access our 30% off code, so start your weekend early and come down to Color Factory. ✨

Use the code BACKTOSCHOOL at checkout to apply the discount. See you tomorrow 😉

#colorfactory #colorfactory

🍁 THE SEASONS ARE CHANGING… and so is the con

Add some COLOR 🌈 to your day with our Color Fac

Add some COLOR 🌈 to your day with our Color Factory Texas puffy stickers! This best-selling item is a fun addition to any notebook, water bottle, laptop case, or anywhere else that needs some extra color 😉 Purchase now through the link in our bio.

#colorfactory #colorfactoryco

When in doubt, DANCE it out. This version of the d

When in doubt, DANCE it out. This version of the dance floor won’t be here forever (just a few more weeks!)… so come party with us while you can! 💃💃💃

#colorfactory #colorfactoryco

JUMPING for joy thinking about our future Chicago

JUMPING for joy thinking about our future Chicago location… Do you live in Chicago?? If so, we can’t WAIT to see you next year!

Let us know if you’re planning to visit us in the comments below!! 🙋🙋‍♂️🙋‍♀️

#colorfactory #colorfactoryco

Always obsessed with the larger-than-life quilts t

Always obsessed with the larger-than-life quilts that artist @rachelbhayes makes. Have you seen her latest installation at Color Factory Houston? We promised you'll be WOWED!

(photo by @rachelbhayes) #colorfactory #colorfactoryco

No need to put those sunglasses away! Our best-sel

No need to put those sunglasses away! Our best-selling Spectrum Spectacles are always available through our link in bio! Pick your favorite color (or, honestly, just buy them all.) 😎

#colorfactory #colorfactoryco

Who remembers this colorful Chinatown mural from o

Who remembers this colorful Chinatown mural from our original SF location? It was a stop on our custom Neighborhood Map!

Even today, your Color Factory experience doesn’t end when you leave our front doors. Grab a MAP on your way out and explore the most colorful spots in YOUR city!

#colorfactory #colorfactoryco

FEELING BLUE? Stay hydrated with our branded blue

FEELING BLUE? Stay hydrated with our branded blue water bottle! It's the perfect size to keep in your backpack (or at your WFH desk). Shop now via our link in bio! ✨

#colorfactory #colorfactoryco

What’s your favorite color? Luckily, our NYC but

What’s your favorite color? Luckily, our NYC button wall gives you lots of options to choose from… 😉 Don't forget to take home your favorite hue!!!

(Photo by @laurendeking) #colorfactory #colorfactoryco

DREAMING BIG THIS WEEKEND. ✨ Tell us: What's bee

DREAMING BIG THIS WEEKEND. ✨ Tell us: What's been inspiring you lately??

(Photo by @erinlovesfun) #cfinspiration

Getting a new perspective on our NYC dance floor… 🕺💃 (DID YOU KNOW: the design was originally inspired by Saturday Night Fever?!?)

PS - This room won’t be around forever, so make sure you come see it ONE LAST TIME...

(Photo by @igjustin) #colorfactory #colorfactoryco

What PINK thing is this list missing?? 💕🌸🐷

#colorfactory #colorfactoryco

RUNNING into the rest of the week like… 💃💃

RUNNING into the rest of the week like… 💃💃

Lately, we’ve been looking for colorful inspiration all around us. What inspires you? Let us know in the comments below!

(Photo by @jimmymarble ) #colorfactory #colorfactoryco

Who said pajamas can’t be fun? Add a pop of colo

Who said pajamas can’t be fun? Add a pop of color to your nighttime routine with our collaborative @sleepyjones pajamas. Available online now!

#colorfactory #colorfactoryco

A different perspective from our DANCE floor in NY

A different perspective from our DANCE floor in NYC. 💃🕺

Tag someone you want to dance with here!!✨

(Photo by @_divinejoy) #colorfactory #colorfactoryco

These envelopes have just a FEW of our favorite th

These envelopes have just a FEW of our favorite things in NYC... they're just missing Color Factory! 😂 When you think of New York City, what do you think of? 🗽

(Illustrations by @lucy_mail) #colorfactory #colorfactoryco

BIG NEWS!!! Through the rest of September, we’re

BIG NEWS!!! Through the rest of September, we’re offering 30% off ALL tickets (weekends AND weekdays). Just use the code BACKTOSCHOOL during checkout! Grab your friends and add us to your after-school activities!! 🎉👏

#colorfactory #colorfactoryco (photo by @laurensnodgrasss)