Color Factory – Experience the Joy of Color

Experience the joy of color

Our colorful, interactive experiences will delight you.

Color Factory brings together artists and creatives to work in color and conceptualize the unexpected. By offering a highly sensory experience, we inspire real, unfiltered emotion and remind people what it means to slow down and be present.

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A colorful collection of curated items to brighten your day!

What are we doing about COVID-19?

Color Factory has always maintained a world-class facilities team and cleaning procedures across each of our locations. Moving forward, we’re leading our industry by implementing additional safety protocols to ensure each employee and guest is safe.

Black Things Puzzle

Are you up to the challenge?

Black + White Stripe Mask

Do your part and help flatten the curve!

So much fun! I didn’t expect to have such a good time, at first I was a little worried it wouldn’t be worth the money. I was way wrong! Each room had a little take away to go with the experience, super cute and not an additional add on. They had photo opportunities with great cameras, all photos were sent immediately to my email after the experience! 10/10 would recommend to anyone!

Kayla, Houston,

A very satisfying and memorable experience! Myriad of activities exploring depths and nuances of color. Most recommended to go with a group of good friends who operate on similar wave length and certainly take your own time to explore each well designed exhibits with happy mood. Many treats were given along the way. We still remember the great times vividly weeks later.

Lily, NYC,

The experience was great overall. Their team is very attentive to cleaning every surface as each group leaves each room. Very fun interactive and different things to experience in each room. Definitely would recommend the Color Factory for all ages.

Sherida, NYC,

@colorfactoryco

GOOD NEWS! Pride Month may be behind us, but our L

GOOD NEWS! Pride Month may be behind us, but our Love Wins collection is available YEAR-ROUND! And 20% of the proceeds will continue to be donated to a few of our favorite LGBTQ+ organizations. ✨🌈

#colorfactory #colorfactoryco

An UP CLOSE view of our newest addition in NYC…

An UP CLOSE view of our newest addition in NYC… have you seen our new lobby?? ✨

Photo by @snappedstring #colorfactory #colorfactoryco

Have a GREAT Saturday!! 🌸🎟🦩 (Photo by @s

Have a GREAT Saturday!! 🌸🎟🦩

(Photo by @squish_is) #colorfactory #colorfactoryco

It’s all about the angles! 📸✨ (Photo by @l

It’s all about the angles! 📸✨

(Photo by @liam.gano, installation by @andrewkuostudio in NYC) #colorfactory #colorfactoryco

Who recognizes this room?? An original from our Sa

Who recognizes this room?? An original from our San Francisco days. We're currently working on new rooms for CHICAGO! What would you like to see??? Tell us below!

@colorfactory @colorfactoryco

🎉 Our CONFETTI room is always a crowd favorite!

🎉 Our CONFETTI room is always a crowd favorite!! 🎉

Ranking as one of our top rooms, we can guarantee you’ll enjoy yourself here. Come find out for yourself!

(Photo by @audreyyosborne) #colorfactory #colorfactoryco

Pop quiz! Is this hallway in Houston or New York?

Pop quiz! Is this hallway in Houston or New York? Let us know what you think below! 🤔🎉

(Photo by @aimaloghi) #colorfactory #colorfactoryco

FIT check ✅ (ft. Our button hallway!) (Photo b

FIT check ✅ (ft. Our button hallway!)

(Photo by @camilamamrutt) #colorfactory #colorfactoryco

What’s your favorite color today? 🌈✨🤔 (

What’s your favorite color today? 🌈✨🤔

(Photo by @tarren_wiegand2) #colorfactory #colorfactoryco

One of our FAVORITE parts about seeing your Color

One of our FAVORITE parts about seeing your Color Factory posts is seeing your Color Factory OUTFITS! 👗👔 Don’t forget to tag us in your posts so we can say hi! 👋

(Photo by @colormecourtney, installation in collaboration with @andrewkuostudio)

Tag someone who has a warm smile! 🥰 (Photo by

Tag someone who has a warm smile! 🥰

(Photo by @lizzieinga) #colorfactory #colorfactoryco

What’s on your summer bucket list?? (We hope tha

What’s on your summer bucket list?? (We hope that jumping into a ball pit is included on that list..) Let us know in the comments below! ☀️

(Photo by @shelbszs) #colorfactory #colorfactoryco

⚡️⚡️⚡️Don’t forget! THIS WEEK ONLY:

⚡️⚡️⚡️Don’t forget! THIS WEEK ONLY: you can purchase TWO tickets for the price of ONE!

Come celebrate International Friendship Day at Color Factory! On Monday-Friday, we’re bundling TWO TICKETS for the price of ONE at BOTH Color Factory locations. That means… if you bring a friend this week, that friend comes for FREE!

To access this deal, choose the "International Friendship Week" bundle when purchasing tickets for this week, July 26-30.

Each bundle purchase equals TWO adult tickets.

The Brady Bunch, but make it Color Factory. 😆🌈✨ Images take in our "Secret Color Room" in NYC. What's YOUR secret color?

(Photo by @derektemple) #colorfactory #colorfactoryco

✨COLOR FACTORY COUPLE GOALS ✨ Tag someone you

✨COLOR FACTORY COUPLE GOALS ✨

Tag someone you want to visit Color Factory with!

(Photo by @pandesalphoto) #colorfactory #colorfactoryco

Have you seen our New York REFRESH? It's new, new,

Have you seen our New York REFRESH? It's new, new, new, new. This colorful grid wall now greets you in our lobby…so come say hi!

(Photo by @yabelyp) #colorfactory #colorfactoryco

We're excited to say that Color Factory fanny pack

We're excited to say that Color Factory fanny packs are HERE! The perfect accessory for all your summer adventures. Available in NYC, Houston, and online!

#colorfactory #colorfactoryco

Looking forward to a fun, color-filled summer with

Looking forward to a fun, color-filled summer with YOU! Tickets are available now through September, so don’t forget to stop by! 😉💫

(Photo by @goatmara) #colorfactory #colorfactoryco

⚡️BUY ONE, GET ONE! Flash Sale… next week O

⚡️BUY ONE, GET ONE! Flash Sale… next week ONLY! ⚡️

Next Monday-Friday (July 26-30), we're celebrating International Friendship Day by bundling TWO TICKETS for the price of ONE at BOTH Color Factory Locations.

That means... if you bring a friend on one of those days, your friend comes FOR FREE!

To access this deal, choose the "International Friendship Week" bundle when purchasing tickets for next week, July 26-30.

Each bundle purchase equals TWO adult tickets.

SEE YOU SOON!

We are loving these matching mother-daughter outfi

We are loving these matching mother-daughter outfits from @marinaingvarsson. Not only do they match each other, but they match the ball pit too! ✨

(Photo by @marinaingvarsson) #colorfactory #colorfactoryco

BUCKET HATS ARE HERE!!! We're so excited to announ

BUCKET HATS ARE HERE!!! We're so excited to announce that these colorful bucket hats are now available at both locations and online! This week, they were the #1, #2, and #3 top selling items in our shop! 😱 Get yours before we sell out!

#colorfactory #colorfactoryco

HAVE A GREAT DAY! ✨ 💕 your friends at Color

HAVE A GREAT DAY! ✨

💕 your friends at Color Factory

(Photo by @lindseypamatmat) #colorfactory #colorfactoryco

Hey NYC!!! Have you visited our custom installatio

Hey NYC!!! Have you visited our custom installation at La Pasta & La Pizza A Colori @eatalydowntown yet? With a menu inspired by all things COLOR, this meal is guaranteed to make you feel like you’re watching sunsets over Torino (the birthplace of Eataly!) 🌅

(Installation by artist @hotxtea, Photo by @mcarthurjoseph) #colorfactory #colorfactoryco

DID YOU KNOW: Color Factory now sells.... SOCKS?!

Happy Disability Pride Month! ❤️ We stand wit

Happy Disability Pride Month! ❤️

We stand with the Disability Community to promote inclusion, awareness, and representation. Color Factory strives to ensure the needs of staff with disabilities are met with empathy, understanding, and individual care.

We also recognize the need for representation of artists within the Disability Community. When we opened our NYC location in 2018, we partnered with James Rosa and @landgallery, a nonprofit day habilitation program for artists with developmental disabilities, to create “Flower People”! The very first photo booth of any guest's experience. Like the flowers, all people are diverse, beautiful, and deserving of equality. Be sure to plant yourself here and be a flower on your next visit!

#colorfactory #colorfactoryco

Color Factory was designed with ALL ages in mind!

Color Factory was designed with ALL ages in mind! Whether you’re 2 or 92, you’re guaranteed to feel your best with us! ✨

(Photo by @lifestylewithlynn, room designed in partnership with @christinewongyap) #colorfactory #colorfactoryco

Have your (ice cream) and eat it too! 😉🙌 Co

Have your (ice cream) and eat it too! 😉🙌

Color Factory Houston is FILLED with fun treats throughout, including this black ice cream. Come cool off and have fun with us!

(Photo by @pekisdom, ice cream by @aquas_us)

Caption this photo for us... we’ll pin our favor

Caption this photo for us... we’ll pin our favorite comment below! ✨💫

(Photo by @sahara.oberoi, installation in collaboration with @christinewongyap) #colorfactory #colorfactoryco

Pick a color, ANY color! Our Hall of Buttons in NY

Pick a color, ANY color! Our Hall of Buttons in NYC lets you pick your favorite color… then bring home a matching button. 🌈 Get ready to show off your favorite color everywhere you go! ✨

(Photo by @adelopezr) #colorfactory #colorfactoryco

Every day can be a party with a bit of CONFETTI! 🎉🎉

DID YOU KNOW: we just opened a new (green) confetti room in NYC? Now you can experience this magical room in BOTH our current locations. Tickets are available through the link in our bio!

(Photo by @rycha19) #colorfactory #colorfactoryco

Tag someone who is the COOL to your MINT. 🙌☺️

(Spotted in our SECRET Houston elevator!)

(Photo by @mandymanriquez) #colorfactory #colorfactoryco

It’s NATIONAL ICE CREAM MONTH!!!🍦🎉 What’

It’s NATIONAL ICE CREAM MONTH!!!🍦🎉 What’s your favorite ice cream flavor? Let us know below!

Every Color Factory guest starts their visit with an individually wrapped Mochi Ice Cream from @mymochi. What better way to celebrate Ice Cream Month than enjoying these tasty treats with your friends at Color Factory? #colorfactory #colorfactoryco

DOUBLE RAINBOW! (A rainbow 🌈 over our rainbow f

Alright, who’s excited for CHICAGO?? Comment bel

Alright, who’s excited for CHICAGO?? Comment below if you’re planning on visiting!! 🙋🙋🙋

(Photo by @latravelgirl) #colorfactory #colorfactoryco

⚡️IT’S OFFICIAL. Next up, we’re headed to.

⚡️IT’S OFFICIAL. Next up, we’re headed to... CHICAGO!⚡️

Next spring, a new palette will be popping up in the Midwest, featuring work from our favorite artists and creatives! Located in the iconic @willistowerchicago, and at 25,000 square feet, this location will be our BIGGEST and BEST yet. Are you ready???

Visit our website to sign up to receive our newsletter and be the first to know when tickets officially go on sale!

And, thank you to everyone who entered our giveaway last week! Our grand prize winner of airfare & accommodation will be announced soon!

#colorfactoryco #colorfactory

ARE YOU READY?? We're announcing our BRAND NEW LOC

When your outfit matches your Color Factory photo

When your outfit matches your Color Factory photo op >>> 💜🦄👾😈💟🍇☔🔮🟣

(Photo by @emicano) #colorfactory #colorfactoryco

Now Serving COLOR… Who remembers this THROWBACK

Now Serving COLOR…

Who remembers this THROWBACK from our original San Francisco location? When this month-long pop up opened, we had no idea we’d be where we are today! San Francisco, New York, Houston, and now a FOURTH location soon… 😉

Don’t forget to do one thing today that makes yo

Don’t forget to do one thing today that makes you SMILE (especially if that one thing is jumping into a giant ball pit) 🎉

(Photo by @cliffordakyei) #colorfactory #colorfactoryco

💥GIVEAWAY!!!💥 We’ve got BIG NEWS. Color Fa

💥GIVEAWAY!!!💥 We’ve got BIG NEWS. Color Factory is coming to a NEW CITY next spring! 🌈 CAN YOU GUESS WHERE? If so, you could WIN a trip to the opening party in our new city. That means: 2 round trip tickets + 3 nights in a hotel! 😱

Here’s how to win: FOLLOW @colorfactoryco here on Instagram, LIKE this post, COMMENT with your location guess, and TAG the friend you’d bring along! 🌈

Everyone who guesses the correct location will be entered into the raffle. You can enter as many times as you want. Winner will be chosen at random. Giveaway ends on Friday, July 16, 2021 at 12:01am EST. Winner will be announced on or before July 31 at 11:59pm EST. No cash substitutes. Only available to residents of the continental US.