
Welcome to
Color Factory NYC
Color Factory is an interactive art museum located in Soho. Visitors are invited to experience the joy of color through interactive installations, immersive rooms, and carefully curated moments inspired by the city of New York. Color Factory collaborates with artists, art institutions, nonprofits, and brand partners to tell compelling stories that make life a little more joyful.
A peek at some of the coloRful experiences inside color factory nyc

Slide into the Blue
Dance the Day Away


See NYC in a Whole New Light
Delightful moments included with every visit

Rainbow macarons from Mille-feuille Bakery Cafe

Sweet cream gelato from Il Laboratorio Del Gelato

Artist-Designed Keepsakes
Artists & Collaborators

EMMANUELLE MOUREAUX
A Tokyo-based, French architect and designer who’s known for implementing vibrant colors in her designs.

ANDREW KUO
A painter, musician, and sculptor who creates complex, emotionally intricate infographic charts.

TAMARA SHOPSIN
A New-York born graphic designer whose illustrations have been featured in everything from The New York Times to the New Yorker.

LAKWENA & ABIMARO
A London-based sister duo whose collaborative pieces combine large-scale murals with musical instruments.

Location
Join the color




