Welcome to

Color Factory NYC

Color Factory is an interactive art museum located in Soho. Visitors are invited to experience the joy of color through interactive installations, immersive rooms, and carefully curated moments inspired by the city of New York. Color Factory collaborates with artists, art institutions, nonprofits, and brand partners to tell compelling stories that make life a little more joyful.

A peek at some of the coloRful experiences inside color factory nyc

Slide into the Blue

Inspired by the color of the sky as seen through NYC’s skyscrapers, our “Into the Blue” ball pit is a joy whether you’re 2 or 200.

Dance the Day Away

Bask in the quiet, golden glow of the room before slipping on your headphones and letting DJ Spinderella’s playlist carry you onto the dance floor.

See NYC in a Whole New Light

Design duo Carnovsky celebrates three different perspectives of New York City, each presented in its own color. The result is both dreamy and disorienting.

Delightful moments included with every visit


Rainbow macarons from Mille-feuille Bakery Cafe


Sweet cream gelato from Il Laboratorio Del Gelato


Artist-Designed Keepsakes

Artists & Collaborators

Color Factory brings together artists and creatives to work in color and conceptualize the unexpected. By offering a highly sensory experience, we inspire real, unfiltered emotion and remind people what it means to slow down and be present.


A Tokyo-based, French architect and designer who’s known for implementing vibrant colors in her designs.



A painter, musician, and sculptor who creates complex, emotionally intricate infographic charts.

ballpit-6 (1)


A New-York born graphic designer whose illustrations have been featured in everything from The New York Times to the New Yorker.



A London-based sister duo whose collaborative pieces combine large-scale murals with musical instruments.


Color Factory New York is located in Soho, Manhattan. The closest trains are: the C & E (Spring Street station) or the 1 (Houston Street, Canal Street stations).

Join the color


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