Welcome to

Color Factory NYC

Color Factory is an interactive art museum located in Soho. Visitors are invited to experience the joy of color through interactive installations, immersive rooms, and carefully curated moments inspired by the city of New York. Color Factory collaborates with artists, art institutions, nonprofits, and brand partners to tell compelling stories that make life a little more joyful.

A peek at some of the coloRful experiences inside color factory nyc

Slide into the Blue

Inspired by the color of the sky as seen through NYC’s skyscrapers, our “Into the Blue” ball pit is a joy whether you’re 2 or 200.

Dance the Day Away

Bask in the quiet, golden glow of the room before slipping on your headphones and letting DJ Spinderella’s playlist carry you onto the dance floor.

See NYC in a Whole New Light

Design duo Carnovsky celebrates three different perspectives of New York City, each presented in its own color. The result is both dreamy and disorienting.

Delightful moments included with every visit

Artists & Collaborators

Color Factory brings together artists and creatives to work in color and conceptualize the unexpected. By offering a highly sensory experience, we inspire real, unfiltered emotion and remind people what it means to slow down and be present.

Location

Color Factory New York is located in Soho, Manhattan. The closest trains are: the C & E (Spring Street station) or the 1 (Houston Street, Canal Street stations).