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Happy National Hispanic Heritage Month! To celebrate, we're taking a minute to highlight and chat with our partners JZD - a Latina-owned lifestyle brand founded by Texas natives Jennifer Serrano and Veronica Vasquez. We're inspire by their mission to create products that build community and celebrate culture.
What’s your favorite part about running JZD?
Our favorite part of running JZD is getting to create for our community and working with our family! It's truly a dream to work with my parents and wife every single day.
What inspired you to create JZD?
JZD started out as an Etsy shop back in 2016 because we felt like we needed a reminder of our power. Our first successful product is the now iconic Latina Power Tee.
Where do you find your inspiration?
Our community! Everything that JZD does and every single item that we put out is with our community in mind. We love creating pieces that make our customers say “Wow! That’s me!” or “This reminds me of my abuela!”
What “dichos” is your favorite?
All time favorite forever and ever is, "no pasa nada." It's a dicho that has been with me my entire life and it has become a way of living.
What does being Latinx mean to you?
Being Latinx means celebrating our beautiful culture, languages, and histories that connect our diverse communities. It’s about honoring traditions, embracing the vibrancy of our heritage, and recognizing the challenges and resilience of our ancestors. It also means finding strength in our shared experiences while appreciating individual stories. Ultimately, it’s a commitment to cultural pride and a call for unity among all Latinx voices.
What’s next for JZD?
We are so excited to continue to grow our community! We also have some really exciting partnerships launching in 2025 that we cannot wait to share! Most importantly we plan to continue to empower our community and create products that represent us.
You can find pieces from their collection in our Color Shops onsite and online.
The color continues with our refreshed Color Factory New York neighborhood map! We’ve curated 10 more surprises for you across downtown Manhattan.
Get your aura read, take a bite out of a rainbow, or swing into the NYC sunset. Roam from one place to the next, discover surprises, and collect keepsakes—all at your own pace. As you wander, pay attention to the shades that surround you and see if you can spot some of the sites that inspired the colors in our palette.
Share your journey with #colorfactoryco and tag @colorfactoryco along with our partners!
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Color Factory is thrilled to announce a transformative partnership with EnChroma, a pioneer in color accessibility technology. Through the EnChroma Color Accessibility Program™, EnChroma glasses are now available for guests with red-green color blindness to borrow during their time at the experience, free of charge. This collaboration marks a significant stride in Color Factory’s ongoing commitment to inclusivity and bringing the joy of color to as many people as possible.
We are seeking volunteers who are red-green color blind to experience EnChroma glasses in person at our Houston location on April 24, 2024.
Color Factory Houston is hosting an event and looking for red-green color blind volunteers to use EnChroma glasses for the very first time. Media and Press will be on hand to capture these moments and speak with the volunteers throughout the experience. If you are red-green color blind or know someone who is, please click here to fill out a brief volunteer background form. For question #3 (“Media Opportunity”), add that you’re volunteering to try the glasses at COLOR FACTORY. Applications will close Monday, April 15th.
Volunteers must be available to attend the event at Color Factory Houston on April 24th from 10am-12pm CST. Note that this is a volunteer experience and travel costs will not be covered.
About EnChroma Glasses:
EnChroma glasses use special optical filters that help the color blind see an expanded range of color and to see it more clearly, vibrantly and distinctly. The glasses are the product of two NIH research grants and clinical trials at UC Berkeley and UC Davis. Read this recent study by UC Davis on the effectiveness of our glasses. Importantly, the glasses are not a cure for color blindness and work for 8 out of 10 red-green color blind people. Results and reaction times vary. A color blind wearer must have all three of their “color cones” in the retina working properly to benefit.
Volunteers selected will be notified in advance.
BREAKING: USA TODAY readers have chosen Color Factory as the country's #1 immersive art experience in this year’s Readers’ Choice 10Best Awards.
USA TODAY’s 10Best helps readers travel smart by providing original, unbiased content that highlights the best of the best in a broad range of categories, from destinations and food, to hotels and things to do. Their Readers' Choice Awards nominees are submitted by USA TODAY’s panel of experts and then hand-selected by 10Best editors before being voted on by the public.
This year, Color Factory was included in the 10Best list of the most remarkable art experiences in the United States: the best art museums, sculpture parks, arts districts, small-town art scenes, and cities for street art. Not only that, but we won our category, and now are officially recognized as the USA’s best immersive art experience.
As USA Today 10Best put it:
“Become one with color at Color Factory, where you can participate in more than a dozen immersive art exhibits. With locations in Chicago, Houston, and New York City, visitors can enjoy engaging their senses and indulging in play. You even get sweet treats, city keepsakes, and digital images throughout your journey.”
A big vote of thanks from us to our guests, our team and our talented artists. We're blushing! This is a milestone that Color Factory will be celebrating for years to come.
Want to know more? Visit colorfactory.co to start exploring our world of color.
Color Factory is proud to be a part of the EnChroma Color Accessibility Program™ (CAP), offering EnChroma’s revolutionary glasses for color blindness across all of our locations. As part of our ongoing dedication to inclusion and accessibility, we’re excited for more visitors to experience the joy of color through EnChroma technology that helps reveal deeper, richer, and crisper hues.
Color blindness affects over 13 million people in the US and about 4% of the population. Also known as color vision deficiency (CVD), it is a reduced ability to distinguish between colors when compared to the standard for normal human color vision. People with CVD usually have difficulty distinguishing between certain colors such as yellow and orange, green and brown, pink and gray, or blue and purple.
While people with normal color vision see over one million shades of color, those with color vision deficiency only see about 10% those hues and shades. As a result, their world view is dull and less vibrant, with some colors appearing muddled, muted, washed out or indistinguishable. To them, purple looks blue, red seems brown, gray appears pink, and green and yellow can look similar. The color blind can struggle to see the red in a flower, the variation of colors in a rainbow, a painting, the true hair or eye color of a loved one, red and green stoplights and more. In viewing artwork, the color blind may struggle to see some colors. In school, the condition can cause frustration and challenges in learning. Here are some examples of how the color blind see:
EnChroma glasses enable people to see an expanded range of clear, vibrant, distinct color and enjoy enhanced detail and depth perception.
Curious about your color vision? Take the EnChroma Color Blind Testーit’s easy, quick, and free.
How EnChroma Glasses Work
EnChroma’s patented lenses are engineered with special optical filters that enable the color blind to see a broader range of colors more clearly, vibrantly and distinctly so they can experience colorful art, the beauty of nature, overcome everyday challenges and better understand and appreciate colors.
Importantly, EnChroma glasses are not a cure or correction for color blindness, they work for approximately eight out of 10 people with red-green color blindness, do not provide full color vision and results and reaction times vary. For questions or comments, email accessibility@enchroma.com
EnChroma glasses are available in outdoor and indoor lenses that can also be customized for prescription. They also come in both adult and kids’ sizes.
Special Discounts on EnChroma Glasses
When you buy EnChroma glasses, patrons of Color Factory will receive a special 10% discount. Use this link and also remember to type in SEECF10 in the DISCOUNT CODE area.
EnChroma glasses are available in outdoor and indoor lenses that can also be customized for prescription. They also come in both adult and kids’ sizes.
New York City is a vibrant metropolis where you can find colorful inspiration around each and every corner. From the classic yellow of the taxi cabs to the historic brownstones in Harlem, the city is a canvas painted with iconic hues. We searched high and low to find the perfect shades of our New York City color palette. Whether you are walking around the city that never sleeps or dreaming of a trip to the Big Apple, here’s your chance to seek and find these shades in our colorful word search. Take it to the streets and look for these hues in your own city!
Happy searching!
Our lobbies just got a little sweeter!
We’ve partnered with the one and only JELLY BELLY® to bring you a new treat, perfectly paired in flavor and hue to each of our city color palettes. Step into our lobby and step right up our Jelly Belly® carts in all locations.
Grab this sweet treat and see if you can connect the dots, or should we say beans?
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We’ve partnered with our NYC neighbors, Candylab Toys, to bring you this limited edition Color Factory CandyCar®. Carefully crafted and color-blocked in some of our favorite hues, we hope the Chroma Bus will help spread the joy of color wherever you choose to park it.
Quantities are limited, so get yours now online or at your local Color Shop in Chicago, Houston, or New York.
This June, we partnered with designer Ry Macarayan on a custom illustration inspiring us to LIVE IN COLOR.
Ry is an illustrator and designer currently based in Seattle, WA. They are strategic in their work, often using clean and minimal forms, but is unafraid of bold colors, soft textures, and refreshing compositions. Their style is a perfect example of organic shapes living in a digital world.
“It means finding your people and seeing how enriching and powerful it is to be surrounded by community. It means living outside of binary structures taught to us and seeing how beautiful life can be when you are able to experiment, play, and find joy in being yourself."
This month we’re partnering with Mochi Kids! We’ve admired Amanda Stewart for a long time with her adorable, kid-friendly (and parent approved!) designs paired with her dedication to social responsibility. She has built her brand by lifting up other small businesses, sourcing and producing her line with a locally, female-owned manufacturer, and using her platform to raise awareness for issues important to her (and to all humans!) along the way. We think you and your kiddos will love these special pieces designed just for us in the Color Shop!
A celebration of the vibrant colors of the season, Color Factory’s springtime exhibit “Colors in Bloom” has been delighting visitors since February. But all good things must come to an end, and “Colors in Bloom” is no exception. This May marks the end of the exhibit, making it the last chance for guests to experience this one-of-a-kind display.
If you haven't had the chance to visit Color Factory yet, now is the time to do so. The exhibit is a sensory delight, featuring a series of rooms and installations that engage all of your senses.
The “Colors in Bloom” experience takes this sense of wonder and amplifies it with an explosion of springtime colors.The most unique feature of Color Factory's Colors in Bloom experience is the transformed confetti rooms. This installation is a fully immersive experience that simulates a blooming garden. As you step into the room, you are enveloped in a cloud of petals that dance around you, creating a magical atmosphere that feels like stepping into a fairytale.
If you're a fan of immersive art experiences, or simply looking for a unique and fun way to spend an afternoon, then the “Colors in Bloom” exhibit at Color Factory is not to be missed. But remember, time is running out! The exhibit is set to end this May, so make sure to book your tickets soon!
Color Factory is an interactive art exhibition that immerses visitors in a colorful world of creativity and fun. The exhibit is designed to celebrate the joy and wonder of color and features a variety of interactive installations, games, and activities that engage all the senses. Located in major cities across the United States, the Color Factory is a popular attraction that draws visitors of all ages and backgrounds. Each location features a unique set of installations that are designed to reflect the character and personality of the city in which it is located.
One of the most popular installations at the Color Factory is the giant ball pit filled with over 500,000 balls. Visitors can jump in and immerse themselves in the sea of color, and take photos to capture the fun and excitement of the moment. Another popular installation is the rainbow-colored ribbon room, where visitors can walk through a tunnel made of colorful ribbons and experience the sensation of being surrounded by color.
In addition to these installations, the Color Factory also features a variety of other interactive activities, including a “Chromaroma” wall that allows visitors to experience different scents, a color-matching game that challenges visitors to match colors to their corresponding objects, and a room filled with balloons that visitors can play with.
Throughout the exhibit, visitors are encouraged to play, explore, and have fun as they discover the many ways that color can inspire and delight the senses. The exhibit also features a gift shop where visitors can purchase souvenirs and mementos of their visit, including colorful t-shirts, stickers, and other merchandise.
Overall, the Color Factory is a vibrant and exciting celebration of color and creativity that offers visitors a unique and immersive experience unlike any other. Whether you're a fan of art, design, or simply love to play and explore, the Color Factory is sure to leave you feeling inspired and energized.
Grab your rhinestone cowboy boots and hit the (silent) disco dance floor! We’re bringing one of our most beloved installations to Color Factory Houston. “A Royal (Disco) Ball” is the newest attraction at our popular interactive art exhibit located in Upper Kirby.
Color Factory Houston has always been known for its visually stunning installations, but now visitors can also engage with the art in a new way: through dance! “A Royal (Disco) Ball” celebrates the greatest, Texas-born women artists of our time. That’s right, the QUEENS of the charts (and our hearts from) Selena and Megan Thee Stallion to Houston’s own Beyoncé and Lizzo!
Our all-purple palace is an ode to female empowerment and these hometown heroines. Don a pair of headphones, turn up the volume, channel your inner star, and dance until your heart goes “bidi bidi bom bom.”
But…the fun doesn't stop there! Try to spot the secret room hidden amidst the lavender hues. Inside, you'll discover a fun surprise that will make your day a little brighter.
Visitors to the Houston Color Factory are encouraged to wear comfortable shoes and clothing, as the dance floor is meant to be an active space. The exhibit is also open to all ages, making it a fun activity for families and friends.
Chicago, Houston, & NYC... Prepare for a blustery blizzard with the arrival of Winter Colorland at Color Factory! Starting November 17th, all three of our locations will be blanketed in seasonal cheer, so bundle up for some one-of-a-kind festive fun before the snow melts.
⛷️ A ski lift through a confetti snow storm!
🍬 NEW, seasonal sweet treats
☃️ Wintery photo opportunities (holiday cards, anyone??)
🎁 BRAND NEW giveaways
❄️ A snow-in-the-dark (ha!) scavenger hunt in our ball pits
🎨 A festive craft DIY add-on
✨ Plus, our exclusive Winter Colorland Collection in our Color Shops
A spell has been cast! The happy haunts have transformed Color Factory into a fangtastic, Halloween Dream!
📸 Brand new photo ops (did someone say GIANT PUMPKIN?!)
🦇 A batty “Fallfetti" installation
🍬 Ghoulishly delightful treats
😱 Haunted Hues custom photo booth borders on all digital images
✨ Free themed giveaways
🎃 Decorate a pumpkin!
👻 Limited edition Halloween merchandise
🌙 Plus, special add-on options (to make your visit scary-good) Juiceland Juice in a souvenir cup!
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We’re excited to begin to announce our artist features for our Chicago location, coming late this Spring. In our new lobby, we’re working with Puerto-Rican born and Chicago-based artist @edrasoto to display our city color palette in a fresh way. Edra is creating a site-specific iteration of her GRAFT series: guests will peer through viewfinders in the installation to discover the photos that inspired each color in the palette.
The artist has attended residency programs at Skowhegan School of Painting and Sculpture, Beta-Local, the Robert Rauschenberg Foundation Residency, Headlands Center for the Arts, Project Row Houses and Art Omi, among others. Soto has been awarded the Efroymson Contemporary Arts Fellowship, the Illinois Arts Council Agency Fellowship, the inaugural Foundwork Artist Prize and the Joan Mitchell Foundation Painters & Sculptors Grant, among others. Between 2019-2020, Soto exhibited and traveled to Brazil, Puerto Rico, and Cuba as part of the MacArthur Foundation’s International Connections Fund. Soto holds an MFA from the School of the Art Institute of Chicago and a bachelor’s degree from Escuela de Artes Plásticas y Diseño de Puerto Rico. The artist lives and works in Chicago.
We can’t wait to see Soto’s work come to life at Color Factory Chicago!
Join us for Valentine’s Day at Color Factory NYC & HTX from February 9th through February 14th. Featuring:
Grab your SOs, your BFFs, and your tickets NOW to celebrate the spectrum of love at Color Factory.
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From daring new restaurants to world-renowned museums, the world is filled with destinations to add to your bucket list. Color Factory is thrilled to be included alongside these one-of-a-kind experiences as one of Time Out’s “22 best new things to do in the world in 2022”.
Listing Color Factory at #14, Time Out says:
“The eye-popping, kaleidoscopic installations of roving interactive museum Color Factory will rock up in Chicago this spring. Its largest-ever exhibition will take over Willis Tower…Previous shows have featured candy-pink rooms and NASA-themed ball pits, so expect a wildly in-yer-face mix of classic Color Factory replicas and new rooms themed around Chicago itself.”
In case you missed it, Color Factory is opening our largest-ever exhibit in the Willis Tower this Spring. We might be a bit biased, but we agree that Color Factory Chicago is a must-see. Start planning your trips, we’ll see you there soon!
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BIG NEWS! This January, pay half price on Color Factory tickets every Thursday from 4pm-8pm at BOTH Color Factory locations!
That means: If you bring a date during these times, your date comes FOR FREE!
To access the deal, just use code: DATENIGHTS22 when purchasing tickets.
(Discount requires the purchase of at least TWO adult tickets.)
SEE YOU SOON!
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We couldn’t have done it without you! Here are just a few of the exciting things that colored 2021 for us:
1. Through Rose-Colored Glasses , Houston
We worked with Ainsley Rose Romero & Eric Friedensohn to create an experience that invites you to slip on a pair of rose-colored glasses and look around to find that there’s so much more in life to appreciate, if you just take a moment to shift your perspective.
2. Eataly Downtown X Color Factory
Color Factory partnered with Eataly Downtown to bring joy and color to New Yorkers as we all emerged from a difficult year. Artist HOTTEA created a sweeping installation of hand cut yarn to capture the colors of dawn in two cities close to Eataly’s heart – Torino, Italy and New York City.
Eataly and Color Factory lit up The Oculus in the colors of HOTTEA’s installation, sharing our stunning sky-inspired palette with all of downtown Manhattan.
4. All That Shimmers, Houston
The immersive installation from artist Rachel B. Hayes features a palette of jewel tones that sparkle in the sunlight. As light shines through the translucent panels of this site-specific piece, colorful beams bathe our Houston space in precious hues.
5. New in New York
Color Factory New York got a fresh look in 2021 with a new lobby showcasing our NYC color palette, a Central-Park-inspired confetti room that changes colors every eason, and our Silence is Golden dance party experience featuring a playlist from Brookyn’s own Spinderella.
Our Houston location launched its party room, available for all your private events. Interested in hosting? Email us at support@colorfactory.co.
7. Hues Flash
From a new Chicago location opening in Spring 2022 to the appointment of our new CEO, Tina Malhotra, Color Factory had some exciting news to share with the world this year.
We launched tons of cool new products in our online and on-site gift shops. Supplies are limited so grab your gear today!
We loved every second of 2021 and feel grateful for the opportunity we had to spend it with YOU! We’re looking forward to a new year full of color, fun, family and loved ones, and success from the entire team at Color Factory. See you next year!
Color Factory has teamed up with Art Start in New York City and Team Brownsville in Houston to send gifts to kids and teens this holiday season. In each Color Factory gift shop, guests are able to donate towards gifts through these organizations. Grab tickets now and don’t forget to stop by our shop on the way out to make a donation!
Art start uses the creative process to nurture the voices, hearts, and minds of historically marginalized youth. And, visitors to Color Factory can choose from a variety of gifts across different dollar amounts to benefit an Art Start Participant!
“We are so excited to partner with Color Factory this holiday season. Not only do we love their mission of supporting creativity and fostering curiosity, but this giving initiative will support Art Start youth programs through 2022.”
-Mariama Noguera-Devers, Deputy Director at Art Start
Team Brownsville is a nonprofit that provides humanitarian assistance to asylum seekers. This holiday season at Color Factory, you can send a stocking to a child legally waiting to cross the border by adding a $10 donation to your purchase. Each stocking comes with a small toy, a book, holiday candy, and one or more items of warm clothing.
“Thank you so much. It means the world to the kids and the parents who often don’t know that Americans care about them. They’ve suffered so much on their journey to the border. ”
-Andrea Rudnik, Volunteer Coordinator at Team Brownsville
If you can’t make it to Color Factory before the holidays, you can make a direct donation to Art Start or Team Brownsville through their websites. We hope to see you soon and thank you for helping us support these phenomenal organizations this season.
We have a LOT going on this month, and can’t wait to have you join in on allll the fun! Keep reading to learn a little more about what’s new at Color Factory in October.
This Friday-Sunday, come celebrate a fangtastic Halloween at Color Factory. There will be special themed treats, a festive makeover of the confetti rooms, our staff decked out in costumes, PLUS other fun surprises. Make sure you purchase tickets HERE before we sell out!
Don’t forget! If you’re in NYC – our exhibit at Eataly Downtown is still on view! The beauty of the colors above MIXED with Eataly’s color-filled menu is sure to give you the perfect night (or day!) out! Click here to read more.
Curious about our new celebration room in Houston? It’s available to rent for all kinds of parties NOW! Get ALL the details by clicking RIGHT HERE to read a little more about the room, how to reserve your party, and more!
Color Factory is so thankful for the service of the US Armed Forces. With Veterans Day around the corner, we wanted to remind you that we offer a 10% discount to any active, veteran, retired, or reservist personnel. Email us at support@colorfactory.co to access your code!
Have you purchased our BEST-SELLING color changing mug yet? Just add hot liquid and watch the design totally transform. Now available here in our online shop. Grab it before it’s gone!
See you soon!
This summer, Color Factory launched a brand new room in Houston… the Celebration Room! This special event venue is the perfect place for hosting birthday parties, graduation parties, work offsites, and MORE. Between our confetti room, giant ball pit, and treats – any event you host at Color Factory is sure to be MEMORABLE.
Located right off our grand finale (the ball pit!), this special venue is ready to go when you arrive. Tinsel covers the walls along with large-scale colorful dots (and the classic Color Factory smiley face logo)! There are four large tables and chairs for up to 27 guests. You’ll have access to a refrigerator to store cake (or other treats!) during your visit. AND, there’s even a letterboard that can be customized with ANY special message you’d like!
Happy National Hispanic Heritage Month! To celebrate, we're taking a minute to highlight and chat with our partners JZD - a Latina-owned lifestyle brand founded by Texas natives Jennifer Serrano and Veronica Vasquez. We're inspire by their mission to create products that build community and celebrate culture.
What’s your favorite part about running JZD?
Our favorite part of running JZD is getting to create for our community and working with our family! It's truly a dream to work with my parents and wife every single day.
What inspired you to create JZD?
JZD started out as an Etsy shop back in 2016 because we felt like we needed a reminder of our power. Our first successful product is the now iconic Latina Power Tee.
Where do you find your inspiration?
Our community! Everything that JZD does and every single item that we put out is with our community in mind. We love creating pieces that make our customers say “Wow! That’s me!” or “This reminds me of my abuela!”
What “dichos” is your favorite?
All time favorite forever and ever is, "no pasa nada." It's a dicho that has been with me my entire life and it has become a way of living.
What does being Latinx mean to you?
Being Latinx means celebrating our beautiful culture, languages, and histories that connect our diverse communities. It’s about honoring traditions, embracing the vibrancy of our heritage, and recognizing the challenges and resilience of our ancestors. It also means finding strength in our shared experiences while appreciating individual stories. Ultimately, it’s a commitment to cultural pride and a call for unity among all Latinx voices.
What’s next for JZD?
We are so excited to continue to grow our community! We also have some really exciting partnerships launching in 2025 that we cannot wait to share! Most importantly we plan to continue to empower our community and create products that represent us.
You can find pieces from their collection in our Color Shops onsite and online.
The color continues with our refreshed Color Factory New York neighborhood map! We’ve curated 10 more surprises for you across downtown Manhattan.
Get your aura read, take a bite out of a rainbow, or swing into the NYC sunset. Roam from one place to the next, discover surprises, and collect keepsakes—all at your own pace. As you wander, pay attention to the shades that surround you and see if you can spot some of the sites that inspired the colors in our palette.
Share your journey with #colorfactoryco and tag @colorfactoryco along with our partners!
Color Factory is thrilled to announce a transformative partnership with EnChroma, a pioneer in color accessibility technology. Through the EnChroma Color Accessibility Program™, EnChroma glasses are now available for guests with red-green color blindness to borrow during their time at the experience, free of charge. This collaboration marks a significant stride in Color Factory’s ongoing commitment to inclusivity and bringing the joy of color to as many people as possible.
We are seeking volunteers who are red-green color blind to experience EnChroma glasses in person at our Houston location on April 24, 2024.
Color Factory Houston is hosting an event and looking for red-green color blind volunteers to use EnChroma glasses for the very first time. Media and Press will be on hand to capture these moments and speak with the volunteers throughout the experience. If you are red-green color blind or know someone who is, please click here to fill out a brief volunteer background form. For question #3 (“Media Opportunity”), add that you’re volunteering to try the glasses at COLOR FACTORY. Applications will close Monday, April 15th.
Volunteers must be available to attend the event at Color Factory Houston on April 24th from 10am-12pm CST. Note that this is a volunteer experience and travel costs will not be covered.
About EnChroma Glasses:
EnChroma glasses use special optical filters that help the color blind see an expanded range of color and to see it more clearly, vibrantly and distinctly. The glasses are the product of two NIH research grants and clinical trials at UC Berkeley and UC Davis. Read this recent study by UC Davis on the effectiveness of our glasses. Importantly, the glasses are not a cure for color blindness and work for 8 out of 10 red-green color blind people. Results and reaction times vary. A color blind wearer must have all three of their “color cones” in the retina working properly to benefit.
Volunteers selected will be notified in advance.
BREAKING: USA TODAY readers have chosen Color Factory as the country's #1 immersive art experience in this year’s Readers’ Choice 10Best Awards.
USA TODAY’s 10Best helps readers travel smart by providing original, unbiased content that highlights the best of the best in a broad range of categories, from destinations and food, to hotels and things to do. Their Readers' Choice Awards nominees are submitted by USA TODAY’s panel of experts and then hand-selected by 10Best editors before being voted on by the public.
This year, Color Factory was included in the 10Best list of the most remarkable art experiences in the United States: the best art museums, sculpture parks, arts districts, small-town art scenes, and cities for street art. Not only that, but we won our category, and now are officially recognized as the USA’s best immersive art experience.
As USA Today 10Best put it:
“Become one with color at Color Factory, where you can participate in more than a dozen immersive art exhibits. With locations in Chicago, Houston, and New York City, visitors can enjoy engaging their senses and indulging in play. You even get sweet treats, city keepsakes, and digital images throughout your journey.”
A big vote of thanks from us to our guests, our team and our talented artists. We're blushing! This is a milestone that Color Factory will be celebrating for years to come.
Want to know more? Visit colorfactory.co to start exploring our world of color.
Color Factory is proud to be a part of the EnChroma Color Accessibility Program™ (CAP), offering EnChroma’s revolutionary glasses for color blindness across all of our locations. As part of our ongoing dedication to inclusion and accessibility, we’re excited for more visitors to experience the joy of color through EnChroma technology that helps reveal deeper, richer, and crisper hues.
Color blindness affects over 13 million people in the US and about 4% of the population. Also known as color vision deficiency (CVD), it is a reduced ability to distinguish between colors when compared to the standard for normal human color vision. People with CVD usually have difficulty distinguishing between certain colors such as yellow and orange, green and brown, pink and gray, or blue and purple.
While people with normal color vision see over one million shades of color, those with color vision deficiency only see about 10% those hues and shades. As a result, their world view is dull and less vibrant, with some colors appearing muddled, muted, washed out or indistinguishable. To them, purple looks blue, red seems brown, gray appears pink, and green and yellow can look similar. The color blind can struggle to see the red in a flower, the variation of colors in a rainbow, a painting, the true hair or eye color of a loved one, red and green stoplights and more. In viewing artwork, the color blind may struggle to see some colors. In school, the condition can cause frustration and challenges in learning. Here are some examples of how the color blind see:
EnChroma glasses enable people to see an expanded range of clear, vibrant, distinct color and enjoy enhanced detail and depth perception.
Curious about your color vision? Take the EnChroma Color Blind Testーit’s easy, quick, and free.
How EnChroma Glasses Work
EnChroma’s patented lenses are engineered with special optical filters that enable the color blind to see a broader range of colors more clearly, vibrantly and distinctly so they can experience colorful art, the beauty of nature, overcome everyday challenges and better understand and appreciate colors.
Importantly, EnChroma glasses are not a cure or correction for color blindness, they work for approximately eight out of 10 people with red-green color blindness, do not provide full color vision and results and reaction times vary. For questions or comments, email accessibility@enchroma.com
EnChroma glasses are available in outdoor and indoor lenses that can also be customized for prescription. They also come in both adult and kids’ sizes.
Special Discounts on EnChroma Glasses
When you buy EnChroma glasses, patrons of Color Factory will receive a special 10% discount. Use this link and also remember to type in SEECF10 in the DISCOUNT CODE area.
EnChroma glasses are available in outdoor and indoor lenses that can also be customized for prescription. They also come in both adult and kids’ sizes.
New York City is a vibrant metropolis where you can find colorful inspiration around each and every corner. From the classic yellow of the taxi cabs to the historic brownstones in Harlem, the city is a canvas painted with iconic hues. We searched high and low to find the perfect shades of our New York City color palette. Whether you are walking around the city that never sleeps or dreaming of a trip to the Big Apple, here’s your chance to seek and find these shades in our colorful word search. Take it to the streets and look for these hues in your own city!
Happy searching!
Our lobbies just got a little sweeter!
We’ve partnered with the one and only JELLY BELLY® to bring you a new treat, perfectly paired in flavor and hue to each of our city color palettes. Step into our lobby and step right up our Jelly Belly® carts in all locations.
Grab this sweet treat and see if you can connect the dots, or should we say beans?
We’ve partnered with our NYC neighbors, Candylab Toys, to bring you this limited edition Color Factory CandyCar®. Carefully crafted and color-blocked in some of our favorite hues, we hope the Chroma Bus will help spread the joy of color wherever you choose to park it.
Quantities are limited, so get yours now online or at your local Color Shop in Chicago, Houston, or New York.
This June, we partnered with designer Ry Macarayan on a custom illustration inspiring us to LIVE IN COLOR.
Ry is an illustrator and designer currently based in Seattle, WA. They are strategic in their work, often using clean and minimal forms, but is unafraid of bold colors, soft textures, and refreshing compositions. Their style is a perfect example of organic shapes living in a digital world.
“It means finding your people and seeing how enriching and powerful it is to be surrounded by community. It means living outside of binary structures taught to us and seeing how beautiful life can be when you are able to experiment, play, and find joy in being yourself."
This month we’re partnering with Mochi Kids! We’ve admired Amanda Stewart for a long time with her adorable, kid-friendly (and parent approved!) designs paired with her dedication to social responsibility. She has built her brand by lifting up other small businesses, sourcing and producing her line with a locally, female-owned manufacturer, and using her platform to raise awareness for issues important to her (and to all humans!) along the way. We think you and your kiddos will love these special pieces designed just for us in the Color Shop!
A spell has been cast! The happy haunts have transformed Color Factory into a fangtastic, Halloween Dream!
📸 Brand new photo ops (did someone say GIANT PUMPKIN?!)
🦇 A batty “Fallfetti" installation
🍬 Ghoulishly delightful treats
😱 Haunted Hues custom photo booth borders on all digital images
✨ Free themed giveaways
🎃 Decorate a pumpkin!
👻 Limited edition Halloween merchandise
🌙 Plus, special add-on options (to make your visit scary-good) Juiceland Juice in a souvenir cup!
Chicago, Houston, & NYC... Prepare for a blustery blizzard with the arrival of Winter Colorland at Color Factory! Starting November 17th, all three of our locations will be blanketed in seasonal cheer, so bundle up for some one-of-a-kind festive fun before the snow melts.
⛷️ A ski lift through a confetti snow storm!
🍬 NEW, seasonal sweet treats
☃️ Wintery photo opportunities (holiday cards, anyone??)
🎁 BRAND NEW giveaways
❄️ A snow-in-the-dark (ha!) scavenger hunt in our ball pits
🎨 A festive craft DIY add-on
✨ Plus, our exclusive Winter Colorland Collection in our Color Shops
This summer, Color Factory launched a brand new room in Houston… the Celebration Room! This special event venue is the perfect place for hosting birthday parties, graduation parties, work offsites, and MORE. Between our confetti room, giant ball pit, and treats – any event you host at Color Factory is sure to be MEMORABLE.
Located right off our grand finale (the ball pit!), this special venue is ready to go when you arrive. Tinsel covers the walls along with large-scale colorful dots (and the classic Color Factory smiley face logo)! There are four large tables and chairs for up to 27 guests. You’ll have access to a refrigerator to store cake (or other treats!) during your visit. AND, there’s even a letterboard that can be customized with ANY special message you’d like!
We have a LOT going on this month, and can’t wait to have you join in on allll the fun! Keep reading to learn a little more about what’s new at Color Factory in October.
This Friday-Sunday, come celebrate a fangtastic Halloween at Color Factory. There will be special themed treats, a festive makeover of the confetti rooms, our staff decked out in costumes, PLUS other fun surprises. Make sure you purchase tickets HERE before we sell out!
Don’t forget! If you’re in NYC – our exhibit at Eataly Downtown is still on view! The beauty of the colors above MIXED with Eataly’s color-filled menu is sure to give you the perfect night (or day!) out! Click here to read more.
Curious about our new celebration room in Houston? It’s available to rent for all kinds of parties NOW! Get ALL the details by clicking RIGHT HERE to read a little more about the room, how to reserve your party, and more!
Color Factory is so thankful for the service of the US Armed Forces. With Veterans Day around the corner, we wanted to remind you that we offer a 10% discount to any active, veteran, retired, or reservist personnel. Email us at support@colorfactory.co to access your code!
Have you purchased our BEST-SELLING color changing mug yet? Just add hot liquid and watch the design totally transform. Now available here in our online shop. Grab it before it’s gone!
See you soon!
Color Factory has teamed up with Art Start in New York City and Team Brownsville in Houston to send gifts to kids and teens this holiday season. In each Color Factory gift shop, guests are able to donate towards gifts through these organizations. Grab tickets now and don’t forget to stop by our shop on the way out to make a donation!
Art start uses the creative process to nurture the voices, hearts, and minds of historically marginalized youth. And, visitors to Color Factory can choose from a variety of gifts across different dollar amounts to benefit an Art Start Participant!
“We are so excited to partner with Color Factory this holiday season. Not only do we love their mission of supporting creativity and fostering curiosity, but this giving initiative will support Art Start youth programs through 2022.”
-Mariama Noguera-Devers, Deputy Director at Art Start
Team Brownsville is a nonprofit that provides humanitarian assistance to asylum seekers. This holiday season at Color Factory, you can send a stocking to a child legally waiting to cross the border by adding a $10 donation to your purchase. Each stocking comes with a small toy, a book, holiday candy, and one or more items of warm clothing.
“Thank you so much. It means the world to the kids and the parents who often don’t know that Americans care about them. They’ve suffered so much on their journey to the border. ”
-Andrea Rudnik, Volunteer Coordinator at Team Brownsville
If you can’t make it to Color Factory before the holidays, you can make a direct donation to Art Start or Team Brownsville through their websites. We hope to see you soon and thank you for helping us support these phenomenal organizations this season.
Color Factory is an interactive art exhibition that immerses visitors in a colorful world of creativity and fun. The exhibit is designed to celebrate the joy and wonder of color and features a variety of interactive installations, games, and activities that engage all the senses. Located in major cities across the United States, the Color Factory is a popular attraction that draws visitors of all ages and backgrounds. Each location features a unique set of installations that are designed to reflect the character and personality of the city in which it is located.
One of the most popular installations at the Color Factory is the giant ball pit filled with over 500,000 balls. Visitors can jump in and immerse themselves in the sea of color, and take photos to capture the fun and excitement of the moment. Another popular installation is the rainbow-colored ribbon room, where visitors can walk through a tunnel made of colorful ribbons and experience the sensation of being surrounded by color.
In addition to these installations, the Color Factory also features a variety of other interactive activities, including a “Chromaroma” wall that allows visitors to experience different scents, a color-matching game that challenges visitors to match colors to their corresponding objects, and a room filled with balloons that visitors can play with.
Throughout the exhibit, visitors are encouraged to play, explore, and have fun as they discover the many ways that color can inspire and delight the senses. The exhibit also features a gift shop where visitors can purchase souvenirs and mementos of their visit, including colorful t-shirts, stickers, and other merchandise.
Overall, the Color Factory is a vibrant and exciting celebration of color and creativity that offers visitors a unique and immersive experience unlike any other. Whether you're a fan of art, design, or simply love to play and explore, the Color Factory is sure to leave you feeling inspired and energized.
A celebration of the vibrant colors of the season, Color Factory’s springtime exhibit “Colors in Bloom” has been delighting visitors since February. But all good things must come to an end, and “Colors in Bloom” is no exception. This May marks the end of the exhibit, making it the last chance for guests to experience this one-of-a-kind display.
If you haven't had the chance to visit Color Factory yet, now is the time to do so. The exhibit is a sensory delight, featuring a series of rooms and installations that engage all of your senses.
The “Colors in Bloom” experience takes this sense of wonder and amplifies it with an explosion of springtime colors.The most unique feature of Color Factory's Colors in Bloom experience is the transformed confetti rooms. This installation is a fully immersive experience that simulates a blooming garden. As you step into the room, you are enveloped in a cloud of petals that dance around you, creating a magical atmosphere that feels like stepping into a fairytale.
If you're a fan of immersive art experiences, or simply looking for a unique and fun way to spend an afternoon, then the “Colors in Bloom” exhibit at Color Factory is not to be missed. But remember, time is running out! The exhibit is set to end this May, so make sure to book your tickets soon!
Grab your rhinestone cowboy boots and hit the (silent) disco dance floor! We’re bringing one of our most beloved installations to Color Factory Houston. “A Royal (Disco) Ball” is the newest attraction at our popular interactive art exhibit located in Upper Kirby.
Color Factory Houston has always been known for its visually stunning installations, but now visitors can also engage with the art in a new way: through dance! “A Royal (Disco) Ball” celebrates the greatest, Texas-born women artists of our time. That’s right, the QUEENS of the charts (and our hearts from) Selena and Megan Thee Stallion to Houston’s own Beyoncé and Lizzo!
Our all-purple palace is an ode to female empowerment and these hometown heroines. Don a pair of headphones, turn up the volume, channel your inner star, and dance until your heart goes “bidi bidi bom bom.”
But…the fun doesn't stop there! Try to spot the secret room hidden amidst the lavender hues. Inside, you'll discover a fun surprise that will make your day a little brighter.
Visitors to the Houston Color Factory are encouraged to wear comfortable shoes and clothing, as the dance floor is meant to be an active space. The exhibit is also open to all ages, making it a fun activity for families and friends.
We couldn’t have done it without you! Here are just a few of the exciting things that colored 2021 for us:
1. Through Rose-Colored Glasses , Houston
We worked with Ainsley Rose Romero & Eric Friedensohn to create an experience that invites you to slip on a pair of rose-colored glasses and look around to find that there’s so much more in life to appreciate, if you just take a moment to shift your perspective.
2. Eataly Downtown X Color Factory
Color Factory partnered with Eataly Downtown to bring joy and color to New Yorkers as we all emerged from a difficult year. Artist HOTTEA created a sweeping installation of hand cut yarn to capture the colors of dawn in two cities close to Eataly’s heart – Torino, Italy and New York City.
Eataly and Color Factory lit up The Oculus in the colors of HOTTEA’s installation, sharing our stunning sky-inspired palette with all of downtown Manhattan.
4. All That Shimmers, Houston
The immersive installation from artist Rachel B. Hayes features a palette of jewel tones that sparkle in the sunlight. As light shines through the translucent panels of this site-specific piece, colorful beams bathe our Houston space in precious hues.
5. New in New York
Color Factory New York got a fresh look in 2021 with a new lobby showcasing our NYC color palette, a Central-Park-inspired confetti room that changes colors every eason, and our Silence is Golden dance party experience featuring a playlist from Brookyn’s own Spinderella.
Our Houston location launched its party room, available for all your private events. Interested in hosting? Email us at support@colorfactory.co.
7. Hues Flash
From a new Chicago location opening in Spring 2022 to the appointment of our new CEO, Tina Malhotra, Color Factory had some exciting news to share with the world this year.
We launched tons of cool new products in our online and on-site gift shops. Supplies are limited so grab your gear today!
We loved every second of 2021 and feel grateful for the opportunity we had to spend it with YOU! We’re looking forward to a new year full of color, fun, family and loved ones, and success from the entire team at Color Factory. See you next year!
BIG NEWS! This January, pay half price on Color Factory tickets every Thursday from 4pm-8pm at BOTH Color Factory locations!
That means: If you bring a date during these times, your date comes FOR FREE!
To access the deal, just use code: DATENIGHTS22 when purchasing tickets.
(Discount requires the purchase of at least TWO adult tickets.)
SEE YOU SOON!
From daring new restaurants to world-renowned museums, the world is filled with destinations to add to your bucket list. Color Factory is thrilled to be included alongside these one-of-a-kind experiences as one of Time Out’s “22 best new things to do in the world in 2022”.
Listing Color Factory at #14, Time Out says:
“The eye-popping, kaleidoscopic installations of roving interactive museum Color Factory will rock up in Chicago this spring. Its largest-ever exhibition will take over Willis Tower…Previous shows have featured candy-pink rooms and NASA-themed ball pits, so expect a wildly in-yer-face mix of classic Color Factory replicas and new rooms themed around Chicago itself.”
In case you missed it, Color Factory is opening our largest-ever exhibit in the Willis Tower this Spring. We might be a bit biased, but we agree that Color Factory Chicago is a must-see. Start planning your trips, we’ll see you there soon!
Join us for Valentine’s Day at Color Factory NYC & HTX from February 9th through February 14th. Featuring:
Grab your SOs, your BFFs, and your tickets NOW to celebrate the spectrum of love at Color Factory.
We’re excited to begin to announce our artist features for our Chicago location, coming late this Spring. In our new lobby, we’re working with Puerto-Rican born and Chicago-based artist @edrasoto to display our city color palette in a fresh way. Edra is creating a site-specific iteration of her GRAFT series: guests will peer through viewfinders in the installation to discover the photos that inspired each color in the palette.
The artist has attended residency programs at Skowhegan School of Painting and Sculpture, Beta-Local, the Robert Rauschenberg Foundation Residency, Headlands Center for the Arts, Project Row Houses and Art Omi, among others. Soto has been awarded the Efroymson Contemporary Arts Fellowship, the Illinois Arts Council Agency Fellowship, the inaugural Foundwork Artist Prize and the Joan Mitchell Foundation Painters & Sculptors Grant, among others. Between 2019-2020, Soto exhibited and traveled to Brazil, Puerto Rico, and Cuba as part of the MacArthur Foundation’s International Connections Fund. Soto holds an MFA from the School of the Art Institute of Chicago and a bachelor’s degree from Escuela de Artes Plásticas y Diseño de Puerto Rico. The artist lives and works in Chicago.
We can’t wait to see Soto’s work come to life at Color Factory Chicago!